Steve Waring

Background

About Steve Waring

I’m an entrepreneurial, strategic, and transformational Fractional COO / CFO and Board executive, with a strong track record of guiding marketing services agencies (Creative, Media, PR) and MarTech businesses across the full company lifecycle—from start-up and scale-up through to maturity and successful exits across a range of capital events.I partner hands-on with founders and executive teams, combining senior financial leadership with the development of a scalable operating backbone across Finance, Legal, HR, and IT—helping businesses develop a commercial narrative and grow with control, clarity, and long-term value.Where I add value:Start: Business models, pricing, cash flow, fundraising (EIS/SEIS), and compliant foundationsScale: Forecasting, margins, capacity, incentives (EMI), and board-level reportingSell: Exit planning, financial clean-up, investor-ready models, and due diligenceI’m practical, commercially minded, and execution-focused—currently supporting 6 marketing & MarTech companies as a fractional COO / CFO.CFO l COO l Board Leadership | Team Building | Financial Management | Performance Improvement l High Growth l Scale Up l Business Operations l M&A l Fund Raising l Sale Negotiation l Strategy & Planning l Budgeting & Forecasting l Business Turnaround l DEI & CSR