Steve Weaver

Background

About Steve Weaver

Consulting in the Mining & Energy Sector with history in Insights and Data Analytics within Advertising & Media. Active work for Secora APII in the METS Sector has focussed on the application of how digital technologies can be applied to business process improvement on complex assets. Applying AI/ML to process improvement. Modelling within offline ERP, AM and knowledge management systems. Crafting dataflows to enhance offline prescriptive models with online LLM's. Exploring ingestion of open-source and subscription DB's, combined with operational sensor agent data inputs within mixed tech-stack operations for predictive maintenance. Creation of critical indicators and visualisations for plant process improvement. During my tenure as the Director of Research at Premium Content Alliance, I worked within a cross-functional team of seasoned experts dedicated to delivering pioneering insights concerning the value and efficacy of advertising within premium content. My extensive background encompassed a wide spectrum of expertise, spanning market research, advertising research, media analysis, and broadcast media. With this experience, I have a comprehensive understanding of what makes advertising effective within an ever-evolving media landscape. My competencies are suitable in assisting advertisers and agencies in honing their media strategies by furnishing them with empirically-grounded data and in-depth analyses pertaining to the influence and effectiveness of advertising across diverse platforms. Additionally, I specialize in crafting simple and effective presentations that showcased the latest insights and industry best practices in advertising, media dynamics, contextual relevance, campaign assessment, and brand performance.