Steve Williams

Background

About Steve Williams

Senior Brand & Partnership Marketing & Sales Leader with deep experience across diverse industries including sports & entertainment, ecommerce, software, CPG, retail & consulting. Pursues creative approaches founded in solid analytics to deliver profitable growth through partnerships, licensing & strategic high-profile brand management - having established key relationships & negotiated multi-million $ partnership deals with the likes of Disney, Sony, NASCAR, Microsoft & Nintendo. CREATIVE STRATEGIST FOR PROFITABLE GROWTH Known as a decisive leader, excels at finding solutions to obstacles in pursuit of a great idea. Areas of expertise include: business development, partnership activation & strategic marketing of global product launches. Succeeds at developing partnerships & marketing strategies that drive profitable growth, rich relationships, increased market share & solid brand equity. Delivered 280% organic growth in licensed portfolio of Fortune 500 Co Led 60+ global product launches EXCEPTIONAL LEADER Known for cultivating & building strong, cohesive teams that drive towards a common, clear goal through solid cross-functional collaboration. Empowers others by setting well-defined objectives that leverage their individual strengths. As comfortable in seat at senior leadership table as rolling up shirtsleeves & executing alongside direct reports."Had privilege of working for Steve for 3 years. He taught me what it means to be a great manager." Partnership Marketing | Marketing Strategy | Licensing | P&L Management | Team & Cross-Functional Leadership | Joint Value Propositions | Internal & External Stakeholder Alignment | Brand Management | Business Development | Contract Negotiations | CPG | Segmentation | Trend Analysis | Sales Enablement | Digital Marketing | Corporate Partnerships | Content Acquisition | Sports & Entertainment | Executive Communications & Presentations | Director of Strategic Partnerships & Licensing | Veteran