Steve Zuber
Principal at Zuber & Associates
Based in Minneapolis, United States
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Seniority
Director
Department
Legal
Location
Minneapolis
Industry
Legal Services
Company size
1
Contact information
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s•••••••@advocate-zuber.business.site
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Background
About Steve Zuber
Experienced marketing researcher providing consumer and customer insights that grow B2C and B2B brands via qualitative and quantitative research and data analysis. Have led ground-breaking segmentation research and marketing mix modeling, and developed brand strategies and brand equity management and measurement systems. Leadership and hands-on experience in both corporate and consulting roles, in the US and internationally. Works independently but has led teams of 10-plus in supporting a $1.2B business. Specialties: Consumer and customer insights/research Qualitative research - offline and online Quantitative research - management of segmentation and other large initiatives Brand Development - incorporating consumer/customer insights to build strong and growing brands
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