Seniority
Manager
Department
Advertising & Marketing
Location
San Antonio
Industry
Retail
Company size
54K
Contact information
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s•••••••@heb.com
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Background
About Steven Bedingfield
I am a creative leader with more than 15 years of experience across freelance, studio, and corporate roles. At H-E-B I manage a cross-functional creative team where I balance people leadership with hands-on creative problem solving. My focus is people first. I lead with clarity, empathy, and honesty, aiming to provide calm under pressure and clear direction when things are complex. I work to make creative easier, not harder. That means building systems that support the work and giving direction that helps designers stay focused on ideas, not process. I care about the work, but I care more about the people behind it. Many of my proudest moments have been seeing partners grow in their careers and in their confidence as creatives. Alongside that, I explore new systems, AI tools, and workflows that reduce friction and give teams more room to do their best creative work.
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