Steven Gamboa

Background

About Steven Gamboa

Trailblazing Digital Marketing leader with over 20 years experience. I help companies - Here are some examples: 1. Fewer, bigger, better: At Scotiabank, I lead one of the most successful D2D Chequing and Savings Acquisition campaigns that drove in 115% of the New Accounts target and lowered CPA by approx. 40%, by orchestrating fewer, bigger, and better marketing campaigns to gain economies of scale and deliver more value for customers. Optimizing CRM Martech stack: At Skip, I spearheaded the migration from Braze to Salesforce Marketing Cloud which bolstered campaign automation from 20% to 70% and doubled the average conversion rates by helping reconfigure a Martech stack that would allow for better segmentation and personalization. Putting customers first: At Skip, I improved customer retention (MOM) from 85% to 88%, launching their first Onboarding program and overhauling the existing Retention program with the migration to Salesforce Marketing cloud. What motivates and inspires me: 1. Showing customers we care about them: Leveraging data analytics and insights to show our customers that we know them, that we value them, and that we are looking out for them2. Nurturing a positive team environment: I inspire and motivate with humility, authenticity, and openness, instilling trust and creating psychological safety. This empowers the team and creates a shared purpose, which enhances their focus and resilience.3. Owning marketing strategies that impact business growth: Being empowered to make decisions and holding myself accountable for program results, challenges and motivates me!That's pretty much me, in a nutshell. I love meeting new people, so if you ever want to connect, you can reach me at stevengamboa3@gmail.com