Steven Sashen

Background

About Steven Sashen

Steven Sashen is the co-founder and CEO of Xero Shoes • Steven and his wife, Lena Phoenix, started the company after discovering the comfort, benefits, and FUN of natural movement, by getting out of thick, padded, motion-controlled shoes. Find out more at https://xeroshoes.com/comfy/ Steven likes to ask,"Do your feet feel better at the end of the day than they did at the beginning?" If not, you're not wearing Xero Shoes. Xero Shoes include a complete line of shoes, sandals, and boots that let feet function naturally - bending, flexing, and safely FEELING the world. People in 97 countries wear Xero Shoes for everything from a stroll on the beach to running a 256k 7-day race across Madagascar. Steven and Lena appeared on Shark Tank, Season 4. See what happened at https://xeroshoes.com/sharktank/ Prior to jumping into the footwear business, Steven was an internationally-known Internet marketing expert, Search Engine and Social Media marketing consultant, and software designer. He also co-hosted the Emmy award winning, internationally syndicated TV show, Disk Doctors. Steven is also a Masters All-American sprinter, one of the fastest 55+ year olds in the United States. Specialties: barefoot running, SEO/SEM, marketing, meditation, turning ideas into products.