Steven Shaffer

Background

About Steven Shaffer

Great content should touch the heart and inform the mind, whether it's in the service of generating leads, positioning products or closing sales. I work collaboratively with business clients and stakeholders in SaaS, IT, and Cloud industries to develop content that engages, informs and activates audiences to action. Great content connects information to action. Like a pass from Stockton to Malone, great content is also precise and can be counted on in the clutch. Does this describe your content? If not, I'm here to help. I’m an accomplished writer with extensive experience creating content including sales collateral, blog posts, data sheets, social media content, white papers, email marketing content, infographics, website pages and more. I'm also an experienced journalist focused on business, leadership and technology. I bring my skills in storytelling, copywriting, journalism, research, analysis and marketing to create content that is inspiring and effective. Examples: • I wrote a case study for a managed services provider that enabled them to close a $100K sale. • I’m responsible for website content that doubled the conversion rate for a technology startup. • I produced a market research report that enabled a tech startup to receive $1M in funding. • I wrote content launching the website of a nonprofit - it received $7K in online donations its first month. I enjoy learning new skills and taking on new roles. That curiosity has led me to work at businesses ranging from tech startups to Fortune 500 and organizations from nonprofit to government. I help businesses succeed by- Creating content for lead generation and customer acquisition including sales collateral, blog content, social media content, email marketing content, infographics, website copy, webinar content and more- Writing product marketing content including data sheets, white papers, advertising copy and to launch new products to market- Creating customer personas and mapping content to the customer journey- Analyzing content metrics to uncover opportunities to increase the effectiveness of content- Executing content strategy including SEO, website, email, print and social media content- Managing content production including editorial calendars, stakeholder approvals and hands-on content management through content management platforms like Wordpress. Let's connect- Steve Shaffer