Steven Yi

Background

About Steven Yi

Please note: I only accept connection requests from people I know. Steven is a developer-focused growth marketing leader with hands-on expertise as a former software architect across multiple platforms, devices, and cloud, including leading the global marketing launch of Microsoft Azure. His leadership at startups and enterprises has resulted in many successful product launches by simply explaining new and complex topics in an authoritative voice to technical and business users. Data-driven and product-led, he utilizes an analytical approach to optimize and execute bottoms-up and enterprise-focused adoption and marketing campaigns. • Technical Product Marketer & Collaborator: Product marketer and developer relations expert with deep technical experience across multiple platforms, building consensus and trust among business and engineering leaders for new open-source and freemium products and services for broad, developer-led and enterprise adoption. Incubated highly profitable initiatives in cloud, mobility, and machine learning / AI across diverse computing platforms. • Messaging, Positioning & Storytelling: Expert at translating technology solutions into business value through marketing campaigns, content, and video to multiple personas - quickly increasing sales leads, branding, messaging, and pricing. Extensive experience as public spokesperson to press and analysts. • Data Driven: Career history formulating and executing marketing strategy resulting in significant increase in marketing and sales leads, utilizing A/B testing, experimentation, and attribution measurement to continually optimize marketing campaigns. • Mobile, Cloud, SaaS, ML/AI & Multiple Platforms: Granular knowledge of software architecture. Development experience on multiple platforms and languages including Node.js, Python, Swift, Flutter, Java, and C#. Articles on software development published in two national magazines. • Product Launches and Awareness: Called upon to deliver the largest and most complex business problems and product launches to increase industry awareness and sales leads. Coordinated orchestration of content, press releases, analyst engagement, and demand generation to reach millions of developers. • Remote & International Management & Leadership: Respected leader of teams up to 25 people, managing budget and P&L of international teams and senior staff across multiple continents, languages, and time zones - while still being an individual contributor.