Steven Young

Background

About Steven Young

Experienced Senior Brand Manager with a demonstrated history of working in the Fast Moving Consumer Goods (FMCG) industry. Skilled in Brand and Marketing Management, Consumer Products, Negotiation, Coaching, and Sales. Strong sales professional with a BCOM Honours focused in Management from University of Otago. I help supermarkets delight their customers. Most recently I was brand manager at Farmland Foods. There’s a small marketing team, so I was across everything from brand look and feel, to social media marketing, trade marketing, internal comms, and packaging design. I even know about packaging regulations and recycling. A couple of years into my tenure at Farmland Foods I championed a brand refresh. It was a big project. We brought together all our different products across the three supermarket categories we serve, under a single consistent brand image and message. Now it’s easy for supermarket customers to identify our products across butchery, deli, and chiller cabinets. Before, we had a myriad of disparate sub-brands that weren’t visually related. Our redesign was recognised with a finalist nomination for the Best Design Awards 2022. It’s been a joy to work for global brands and family businesses. I grew up working in a family business. My family owned Chinese takeaways and restaurants. As soon as I was tall enough to reach the till I was in there, and that's where I honed my customer service skills along with my (fairly fluent) Cantonese. Serving customers right is ingrained in my blood. If you’ve any questions about sales or marketing, I’m here to help. Being in sales taught me planning, efficiency, and attention to detail. I learned everything had to benefit my customer. When I started working in marketing I used sales skills in other areas, from communicating with my colleagues to the story we tell the end shopper. So, if you’ve questions about training and developing your sales team or growing a successful FMCG brand I’m always happy to share my experience and advice. DM me or email: steven_young33@hotmail.com