Stuart Butler

Background

About Stuart Butler

Stuart Butler is the President of Visit Myrtle Beach, where he is redefining destination marketing by writing a non-traditional DMO playbook. Named Content Marketer of the Year by the Content Marketing Institute, Stuart combines analytical rigor with creative boldness to design strategies that resonate with modern audiences and elevate brands on the international stage.A native of England with a degree in Rocket Science from the University of Kent, Stuart has built his career while legally blind. This perspective has shaped his belief in resilience, creativity, and the power of inclusive storytelling. He applies precision thinking to creative challenges, from building nationally recognized campaigns and guiding cultural transformation projects to shaping how brands and communities connect with audiences in an era of disruption.Stuart is recognized as a thought leader and frequent speaker at national conferences, where he challenges traditional models and sparks conversation about the future of marketing, destination leadership, and cultural relevance. He is also the host of Destination Discourse, a podcast that explores the future of marketing and leadership, and the creator of the Emmy-nominated Peacock series Traveling the Spectrum, reflecting his passion for accessibility and storytelling.In his rare downtime, Stuart can be found commiserating over Manchester United’s latest performance, unpacking Star Wars lore over a craft beer, or building his next LEGO masterpiece.