Stuart Clark

Background

About Stuart Clark

I am a Data Scientist and Analyst with extensive experience within large successful companies and data/media consultancies. Throughout my career I have been in Consumer Strategy and Analysis (e.g. Customer Analytics and Modelling, Data Science, Decision Management, Marketing and Credit risk), and several years experience as a Senior Data Analyst in Direct Marketing & Media Agencies/Consultancy. Masters Degree - Development Economics Advanced (Incl. Research Thesis); Time-Series Analysis; Cost-Benefit Analysis and Scenario Modelling - This has involved a spread of responsibilities between portfolio relationship management, machine learning and predictive modelling using SAS and Python, decision management, strategic and insight-focussed customer segmentation and data systems management with SQL - I thoroughly enjoy working with teams of motivated people to develop adaptive, responsive, statistical tools and environments for optimizing sustainable and profitable customer engagement Some Career Accomplishments Are- Using machine learning and predictive modelling to estimate customer and website visitor actions - Integrating and Analyzing ING International’s global media spend - Developing a new campaign design and analytics framework at Sensis incl. full cycle between strategy, statistically driven decision-making, campaign-build, execution and database storage - With OMD team created media strategy for the U.K. Home Office’s Department of Crime by using cluster analysis to explore levels of crime by geographical areas and profiles - Market-Mix Modelling to estimate impact on sales and guide media strategy Specialties: Data Analysis and Statistical Modelling, Clustering and Segmentation, Forecasting, Applied Pricing Analysis, Presenting Campaign Management including Experimental Design and Analysis Strong Programming Experience in SAS, Python, R, Stata, SQL, NoSQL, VBA Web Development: Introductory Programming in Node.Js and Django framework Database Management/Creation People Management, Project Scheduling, Studied PMBOK Retail Sales Experience and Training Microsoft Office - Excel Advanced standard, Power-Point Exposure to Unix, Oracle and Mainframe coding Elementary learning in French, Spanish and Arabic