Stuart Hruza
Director of Innovation & Digital Commerce at Rowe Furniture
Based in Roanoke, United States
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Seniority
Other
Department
Other
Location
Roanoke
Industry
Furniture and Home Furnishings Manufacturing
Company size
225
Contact information
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s•••••••@rowefurniture.com
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Background
About Stuart Hruza
I am an eCommerce and digital transformation leader with a proven track record of driving triple and quadruple-digit revenue growth through customer experience (CX) optimization, data-driven strategies, and cutting-edge technology solutions. As Director of Innovation & Digital Commerce at Rowe Furniture, I led the migration of our B2B eCommerce platform to a custom.NET application on Azure, integrating a CDN, Redis caching, autoscaling, AR, and API-driven SAP connections. These initiatives achieved- 705% YoY revenue increase in 2024 through a custom order catalog with over 1 billion configuration options - 85% YoY growth in 2023 via targeted CX enhancements - Fabric sample order volume doubled in two years - eCommerce adoption exceeding 60% in the first year My career blends technology leadership with strategic marketing, spanning- B2B/B2C eCommerce platform design & launch - Cloud architecture (Microsoft Azure)- Full-stack development (.NET Core, API integrations)- Product Information Management (PIM) implementations - Digital team building & cross-functional leadership - SEO strategy delivering top 3 search rankings for competitive keywords - Real-time KPI dashboards and data automation I excel at bridging business objectives with technical execution — whether managing in-house dev teams, leading vendor partnerships, or delivering seamless customer experiences. My work has generated millions in online revenue, streamlined operations, and positioned brands for sustainable growth. Specialties: eCommerce Strategy | Digital Transformation | CX Optimization | Azure Cloud |.NET Core | API Integrations | PIM | SEO | UX/UI Leadership | AR/3D Product Visualization
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