Su Boey

Background

About Su Boey

With over 10 years of experience navigating the exciting world of integrated campaigns, I’ve learned how to juggle ATL, BTL, and TTL marketing strategies like a pro. From brainstorming the big ideas to wrapping up the project with a bow, I’ve steered countless complex initiatives from start to finish, ensuring nothing falls through the cracks, except maybe my coffee cup on those extra busy days! When it comes to numbers, I’m all about making sure projects stay within budget without sacrificing quality. I’m a financial management whiz, constantly planning, estimating, and making sure every dollar counts, because who doesn’t love a well-managed budget? On top of that, I’ve spent years leading diverse teams, coordinating resources, and making sure third-party suppliers stay on track. I pride myself on being a connector, whether it’s ideas, people, or information. Whether it's working with clients or collaborating with teams, I’m always fostering positive relationships and ensuring things run smoothly. Creativity flows freely, and I thrive on problem-solving, addressing risks with agility, and keeping things on track. With a mindset that focuses on solutions, I’m always eager to learn new tricks of the trade, adapt to the fast-paced industry, and make sure the job gets done, preferably with a celebratory snack afterward. And what else? A great sense of humor.