Subash Pal

Background

About Subash Pal

It's been 9 years I have been in web solutions, SEM, Digital marketing to improve online search visibility and generate quality leads and sales. Roles and Responsibility: Audit, Competition Research and Project Onboarding- Conduct Research and Create Audit report- Understood the Goals and challenges of the project and created a marketing strategy, accordingly- Set KPI to track the performance at the start of the project. Creation of Marketing Strategy and Execution Roadmap - As per goal and industry, selected the right advertising channel to promote the product- Created customized marketing strategy, messaging and landing page for the product/goal- Converted the marketing strategy into the task and allocated them to the team for execution- Each task is allocated with the deadline, checklist and expected outcome sheet. Designed A/B Testing Experiments - A/B testing is the most important part of continuous growth. I designed experiments to make sure that the project keeps improving on a daily basis- Created Benchmarks for Test cases with due dates- Documented all A/B testing experiments and educated the client and team about what worked and what experiment failed. Analytics- Tracked Daily, Weekly and Monthly Performance- Set up tracking for new campaigns using Google Analytics- Created custom Google Data Studio dashboard using multiple data sources (Ranking Report, Google Analytics, Google Search Console, Lead & Conversion Data, Ads performance) Management of Team - Set KPI and KRA for all team members- Kept a track of the team performance on a weekly, monthly and quarterly basis- Conducted quick 15 mins daily huddle meetings to make sure things are on track- Weekly 1 hour training session to keep the team updated with the latest marketing experiments and technology- Conducted 1 coffee session with each team, every month, to get their feedback.