Subhash Tendle

Background

About Subhash Tendle

Prof. Subhash Tendle has over 35 years of relevant hands-on experience in creating advertising and brand communication. As Creative Director for FCB-Ulka for more than two decades Prof. Tendle has worked on brand communication campaigns both in print and TV medium for several well-known brands including Godrej Ceat Tyres Ciba Geigy Crompton Greaves ITC Hotels Captain Cook (Atta and Salt) Santoor Soap and Nerolac Paints to name a few. He was responsible for creating the famous mascot 'Goody' the tiger for Nerolac Paints. During his stint with FCB-Ulka he was also involved in training the people from the creative department to be more effective in their idea generation work. After retiring from FCB-Ulka He joined MICA as an associate Professor in 2001. In 2006 He became a Professor and Director of ‘Crafting Creative Communication’ (CCC) a specially designed course for budding art-directors copywriters and ad-film makers. The alumni of this course hold top creative positions in various organizations. From August 2015 to March 2021 he continued to teach as an Adjunct Professor at MICA. Currently he consults and mentors students at Life & Light Academy a premier Photogrphy Institute in Ooty. He is also a member of Governing Council of Vijaybhoomi School of Design Karjat Maharashtra. Some of the courses he teach are: • From so-so to Picasso • Visualization: Invoking the power of visuals • Creative Communication Strategy • How to write Creative Brief • Brand DNA: Body mind and the soul of a brand • Advertising Appeals • Idea Generation Techniques • Creative Judgment