Subhendu Kumar

Background

About Subhendu Kumar

Being an Advertising & Marketing Professional, I love to learn about Brand’s journey & how to create a difference in that journey to make it more fruitful & insightful. I am a versatile resource with knowledge of digital as well as traditional advertising & marketing. I successfully developed and executed communication strategies for brands at the same time I have managed their digital mandates also. I have adequate experience to develop result oriented digital strategies, content planning and digital media management. Apart from developing strategies, I can help in the overall growth of the brands by helping them to manage their social media, website development, SEO/SEM, digital media campaigns, influencer campaign, performance marketing/lead campaign and all other different digital aspects. Recently I have upskilled myself into Data Science. I possess proficiency in various data science tools such as SQL, Python, Tableau, and KNIME. My expertise extends to predictive modeling using regression-based methods, as well as machine learning utilizing tree-based algorithms. I have successfully applied these skills to solve real-world problems.