Sudipto Paul

Background

About Sudipto Paul

Amazon Operations: Manage end-to-end operations on Amazon, including product listing creation, optimization, and catalog management. Implement best practices to enhance product visibility, increase conversions, and improve search rankings on Amazon. Conduct regular competitor analysis and market research to identify trends and opportunities. • Amazon Marketing Campaigns: Develop and execute effective marketing campaigns on Amazon, including sponsored product ads, headline search ads, and product display ads. Monitor campaign performance, analyze data, and make data-driven decisions to optimize campaigns for maximum ROI. Conduct keyword research to identify relevant keywords and optimize product listings accordingly. • Other E-commerce Platforms: Possess a good understanding of other major e-commerce platforms such as Meesho, Flipkart, and Myntra. Manage product listings and promotional campaigns on these platforms, ensuring a consistent brand presence and driving sales. • Manage, review, and perform daily account responsibilities associated with Google Ads, for a variety of clients. • Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics. • Manage the creation of large keyword lists. • Manage Display network placement lists on Google Ads • Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals. • Provide oversight and manage new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives.