Sue Anders

Background

About Sue Anders

National Sales Leader and Channel Manager with 20 plus years of experience in Public Sector/SLED/Federal Government vertical market for the telecommunications industry. Delivers proven growth sales results with indirect and direct sales teams, nationwide channel partner community, system integrators, and distribution network. Passionate and motivated by relationship/partnership building, education and enablement of sales contracts and procurement knowledge, sales negotiations, growth networking, and delivering the ultimate customer experience."Women of Channel" 2020-2023. SKILLS AND STRENGTHS • Sales Strategy Development: Crafted a Go-To-Market strategy for state, local, and education sectors from design to execution. Increased SLED contract revenues 10-15% YoY. • Sales Team Leadership: Managed direct report sales teams in both enterprise and public sector • Partner Channel Management: Drove nationwide partner channel of 1200+ for engagement and enablement to support vertical focused sales approach into Public Sector market. Extensive growth within partner selling agents 25% YoY. • Contract Management and Negotiation: Strengthened contract portfolio with consistently awarded state and cooperative contracts. • Market Analysis: Created play books for GTM plans to articulate value and opportunity. • Vertical Market Subject Matter Expert and Public Sector Expertise: Created vertical-specific marketing awareness, promotions, business development campaigns, and educational forums.