Sue Bailey

Background

About Sue Bailey

Highly experienced pharmaceutical insight professional with a passion for driving brand strategy and commercialisation through the discovery and delivery of deep customer insights. With 20+ years of global experience at a senior level, both client and consultancy-side, I have built an excellent track record of delivering insight programs that drive strategic brand development and business growth. This experience comes from a diverse range of therapy areas (diabetes, CV, respiratory, oncology, paediatrics, surgery, rare diseases) and spans all stages of clinical development and commercialisation. Examples, include: Multiple phase 2/3 global brand development projects, including segmentation, positioning and branding. Global brand repositioning Broad based customer insights projects in developing markets and sensitive rare diseases Commercial opportunity evaluations - in-licensing, lifecycle management and portfolio development Customer insight training Competitive Intelligence programs I have developed a keen eye that ensures the red-line of sight between the crucial business questions and insight led solutions. These solutions frequently incorporate leadership of Customer Insight programs, market research, business analysis and competitive intelligence. In addition- A natural project manager and experienced Business Analyst - An affinity for complex problem solving - A strong communicator - An excellent team player and leader, with extensive experience working in, and leading, cross-functional teams - Comfortable and experienced in dealing with Senior Management - An experienced line manager - A strong track record of developing, piloting and embedding new business processes across the global organisation. Please contact me to discuss roles in customer insight - either project, consultancy, interim or permanent. Email : Sue.bailey@mktgconsult.co.uk Tel :