Sue Citro
Chief Experience Officer at Best Friends Animal Society
Based in Worcester, United States
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Seniority
C-Team
Department
General Business & Management
Location
Worcester
Industry
Non-profit Organizations
Company size
1.1K
Contact information
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s•••••••@network.bestfriends.org
Phone
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Background
About Sue Citro
My drive for real results and problem solving stems from my study abroad experience and a photo I took by the side of a road in Kenya with a cement mixer covered in vines and rust. It was the result of a microloan with good intentions but no viable strategy and failed to account for transportation challenges from dock to village. Too often I see this same scenario play out in the digital space – where launching is viewed as success instead of just the starting point. That’s what drives me to build digital and fundraising strategies that work – built to scale, to leverage existing resources and to deliver lasting and tangible growth for the business unit.Specialties: Nonprofits, E-commerce, Fundraising, Web Giving, Email Strategy, Digital Strategy
Decision-makers
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- KBStaff
Katrina Bell
Human Resources Coordinator · Human Resources
- SHC-Team
Stephen Howell
Chief Operating & Financial Officer · General Business & Management
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