Sue Hunt

Background

About Sue Hunt

Driving Growth by Unifying Marquee Brands, Marketing Expertise and Digital Platform Leadership suehuntslobin@gmail.com As a Marketing Executive, I fuse fragmented groups into a highly unified brands and digital platforms that significantly enhance brand messaging and customer experience to create market leaders. A highly strategic, data-driven innovator with proven financial and budget management experience, I build the customer-centric relationships that drive brands and their companies to new levels of engagement, loyalty and profitability. Accustomed to working in fast-paced, rapid growth entities across sports, entertainment, packaged goods, and service industries, I am passionate about instilling a culture of collaboration and innovation that propels top talent marketing teams to meet and exceed objectives while managing complex, high profile projects. Notable Contributions: TURNAROUND THROUGH BRANDING → Migrated US Open from entrenched, traditional advertising agency to a vibrant, creative agency resulting in successful six-year campaign, “It Must Be Love,” credited for exceeding tickets sales goals annually of over $110M. DIGITAL PLATFORM LEADERSHIP → Sold optimized unification concept of all highly fragmented USTA chapters onto one central digital marketing platform, elevating brand positioning for existing 100 web pages by its completion in Q3 2016. REVENUE AND MARKET SHARE DRIVER → Increased revenue 15% and innovated new strategic platform and integrated communication plan for Vaseline master brand, including advertising, promotion, and on-line support that grew share 20%. MARQUEE MARKETING BRANDS → Drove revenue growth, market share and significantly increased awareness, reversing brand decline for logo brands like Unilever, Calloway, Kraft, L’Oréal Paris, Nabisco, and many others. INDUSTRY RECOGNITION → Named “Women in Sports Game Changer” by Sports Business Journal in 2014.