Sue McGregor

Background

About Sue McGregor

Senior Marketing & Brand Leader | Strategic Communications | Sponsorships | Global Campaigns | Purpose-Driven Growth I’m a senior-level marketing and communications leader with deep international experience building iconic brands through creativity, strategic partnerships, and purpose-led storytelling. With a foundation in finance and a career spanning top-tier organisations across sport, finance, healthcare, and telecommunications, I’ve developed and led award-winning campaigns and brand transformations that drive visibility, engagement, and commercial return. From repositioning Commonwealth Sport on the global stage to establishing ANZ as a leader in equity and inclusion through innovative sponsorships, I specialise in navigating complex environments, leading cross-functional teams, and building compelling brand narratives. I bring commercial acumen, creative leadership, and a collaborative mindset to every challenge—whether it’s crisis response, launching a movement-wide brand campaign, or designing long-term stakeholder and fan engagement strategies. Brand & Communications Strategy Sponsorship & Partnership Development Global Campaigns & Creative Leadership Stakeholder Engagement & Reputation Management ESG Integration & Purpose-Led Growth Let’s connect—I'm always interested in meaningful conversations about brand, purpose, and innovation.