Sujoy Barua

Background

About Sujoy Barua

As a dedicated Product Specialist with almost 3 years of experience in the dynamic landscape of SaaS product management, I have consistently demonstrated a passion for driving customer-centric innovation and delivering measurable results. My journey in product management began with a clear focus on enhancing user engagement and retention, particularly within the realms of gamification and digital experiences. At OnMobile Global Limited, I’ve led the entire product development cycle for a SaaS Gamification Platform, transforming MVP concepts into fully operational products that have been successfully launched across 6+ global client platforms. With a laser focus on optimizing the customer experience, I’ve spearheaded the product roadmap, ensuring our offerings align perfectly with market demands across diverse industries such as Retail, E-commerce, FinTech, Telecom, and Media. My efforts have directly contributed to a significant increase in user retention rates—up to 80%—and a substantial revenue boost, amounting to ₹11Mn through innovative game activities and loyalty platforms. A key part of my role involves analyzing large datasets to derive actionable insights, which I then use to refine user experience flows and implement over 30+ critical product features. My collaboration with UI/UX teams has been particularly impactful, leading to an 86% increase in user engagement through thoughtful redesigns and rebranding initiatives. Beyond the technical and analytical aspects of product management, I pride myself on my ability to work cross-functionally in agile environments. My work has often placed me at the intersection of sales, business, engineering, and QA teams, where I’ve contributed to 50+ client pitches and demos, playing a crucial role in successful client onboarding and product deployment. In addition to my hands-on experience, I hold an MBA from Symbiosis Institute of Business Management, Bengaluru, and a Bachelor of Science from Calcutta University. I’ve also pursued several certifications in product management, UX design, and AI, further sharpening my skills to stay ahead in this fast-evolving industry. My career is driven by a design-thinking mindset and a relentless pursuit of excellence. I am passionate about solving complex problems, leveraging data-driven insights, and leading products that not only meet but exceed customer expectations.