Sukki Yoon
Editor in Chief at Bryant University
Based in Sharon, United States
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Seniority
Director
Department
Writing/Editing
Location
Sharon
Industry
Higher Education
Company size
1.8K
Contact information
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s•••••••@bryant.edu
Phone
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Background
About Sukki Yoon
As an advertising psychologist, my work spans diverse topics. Some of my studies focus on the fundamental questions of consumer behavior: why and how people react to marketing communications as they do in various circumstances. Other studies address issues that enhance marketing managerial decisions. Trained as an experimentalist, my approach is to use empirical observations, analyzing data collected in laboratory settings.
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