Sukrit Sarkar

Background

About Sukrit Sarkar

I am a solutions-oriented professional and data-based decision maker with expertise in building products, marketing strategy and media projects. In my career I have consulted with 100+ clients such as - Dubai Tourism, Abu Dhabi Tourism, Govt. of British Columbia, Pepsi, Emirates, Gulf Air, Ford, Sundaram BNP Paribas, Taj Hotels and others. I have also consulted with 80+ small businesses to help align their brand identity, deliver traffic and sales to their DTC sites. I have exceeded client expectations on 100+ brand programs and content campaigns, by providing high caliber end-to-end planning and execution. Through my career I have helped clients: • Increase traffic by 80%+ by building content-led events. • Increase revenue by 50%+ by building content-led events. • Achieve 15% year on year growth in inbound tourism through integrated marketing projects and strategic digital marketing campaigns from 2016 to 2019. • Increase top-of-mind recall of a leading airlines brand through targeted digital advertising projects by 35% leading to higher reservations. • Garner 80 Mn+ audience through a bespoke content marketing and performance marketing campaign leading to 50% increase in consideration. • Design Partner Marketing programs that have increased the client and partner share of voice by over 10% in a highly competitive industry. Key skills • High attention to detail and ability to envision the strategic picture to develop clear action plans • Capable in absorbing ambiguity, building relationships and collaborating across cross-functional teams • Efficient communication skills with proven record of engaging and influencing C-suite clients, middle management, customers, partner and agency networks Strategic Marketer | Concise Communicator | Critical Thinker | Efficient Problem Solver | Market Researcher Inquisitive about cultures and diversity. This inquisitiveness has fueled my desire to travel to 25 countries across four continents. Travel has made me appreciate cultural and business perspectives and helped me bring fresh perspective in team situations, better understand client needs, absorb ambiguity, and deliver creative strategic solutions. In my spare time I enjoy playing ultimate frisbee, swimming, reading on current affairs and exploring diversity through cooking.