Sumangal Prakash

Background

About Sumangal Prakash

I have over 8 years of experience as a Product Marketing Manager and have led, developed, and delivered strategic acceleration plans for various products at Amazon Pay with a growth-oriented focus. I currently oversee Amazon Business's entire product marketing strategy with the aim of enhancing the customer experience and promoting greater awareness and acceptance of the offered products and features. I have exhibited a love for innovation throughout my career while building a solid skill set in strategic planning, product marketing, and customer experience. My superior analytical abilities and capacity for spotting market trends have made a big contribution to the achievement of Amazon Pay Products. I am a collaborative leader that values collaborating with teams from many departments to achieve company goals. I've been able to forge solid connections with all parties involved, including clients, executives, and team members, because to my great communication abilities. I have used my in-depth knowledge of market trends and consumer needs as a Product Marketing Manager to create and put into practice effective marketing strategies. I have worked in a number of different businesses and have a solid track record of accelerating growth and achieving outcomes. Listing some of my major accomplishments: 1. Launched Vernacular Program for Amazon Pay & Amazon Distribution basis customer insights to drive high engagement. Identified customers' preferences, perceptions, triggers, and barriers to launch the new VX, and program managed the integration of new brand guidelines across categories and products in Amazon Pay. Launched the "Shop & Pay - Rewards Festival" property to drive high visibility for Amazon Pay Rewards, resulting in a 2x jump in MAU during High Velocity Event Sale. Launched a permanent ingress for Amazon Pay EMI (now Amazon Pay Later) by owning end-to-end planning, tracking, and experimenting sign-ups on check-out pages of A.in, resulting in +40% incremental product sign-ups. Pioneered & co-owned the GTM for Trains launch and recovery of Flights & Bus post-Covid lockdown, achieving +45% traffic vs goal with +300bps jump in conversion. Recognized with "Day 1 Award - Get Big Fast" for launching and fastest scaling-up of the product in Feb'21.