Sumanth Pusala

Background

About Sumanth Pusala

Specialized in AEP, RTCDP, AJO, CJA, Adobe Analytics & Campaign, Adobe I/O console, SQL. Integrated with GCP, AWS, Snowflake, Azure, and Salesforce. Adobe best practices. Ingesting data(Batch & Streaming) across multiple sources into AEP to create a Unified profile. Created XDM schemas, Field Groups, and datasets for structured,scalable data management. Created Identity fields, Identity namespaces, relationships, & merge policies. Experienced in building dataflows, configuring source/destination connectors, & seamless data ingestion from diverse platforms. Data governance with DULE policies, labels, & marketing actions to ensure privacy and compliance (GDPR, CCPA, HIPAA). Data Lake management, Real-Time Customer Profile, identity graph/stitching, audience creation, activation across different destinations & union schema management. Experienced in using Data Distiller for advanced data preparation, transformation, and analysis within AEP Utilized APIs with Postman to automate deployments across sandboxes, streamline manual tasks, enable unit testing, and quickly build POCs for efficient, reliable implementation Collaborated with business teams(Stakeholders), QA Teams, Marketing Teams. Created Federated Audience Composition (FAC) Schemas, Data Models, and audiences for AJO. Experienced in orchestrating real-time, personalized customer journeys and cross-channel campaigns using Adobe Journey Optimizer (AJO). Skilled in managing events, custom actions, test profiles, offer decisioning, & campaign analytics including email, SMS, and push notifications with open and click tracking within Adobe Journey Optimizer(AJO). Integrated AJO with SFMC Via API's. Leveraged CJA for consolidating and analyzing cross-channel customer data, building unified datasets, and generating actionable insights to optimize experiences within AEP. Experienced in troubleshooting and error resolution, creating clear documentation, User training and developing effective data strategies to ensure robust, scalable, & reliable data solutions. Additional Skills: Java, Python, C#, HTML/HTML5, CSS/CSS3, jQuery, APEX, Bigdata technologies like Hadoop, Hive, PySpark, Apache Kafka, Scala, Google BigQuery, RDBMS, NoSQL, VS Code, Lucidchart and ETL Tools.