Sumeet Bhattacharjee

Background

About Sumeet Bhattacharjee

Sumeet has an award-winning career spanning approximately 14 years in marketing, including Strategic Marketing Communications, Content management & marketing, Social media & marketing, Website development, SEO, Video marketing, paid online campaigns, and Brand management. across food, oral care, personal care, home care, retail, and education sectors. He has graduated with an MSc in Food Business & Innovation from Cork University Business School, UCC. A synopsis of his achievement has been published on the Cork University Business School web portal (cubsucc.com) on 28th May 2021. He is currently working as a Research Assistant with the SHPeRE PhD Programme, School of Public Health at the University College Cork. In his current role is responsible for content strategy to drive online lead generation, including editorial planning, content creation, and email marketing campaigns. He is also responsible for manage & maintain SPHeRE website, SEO, social media management & marketing, email marketing, and end-to-end management of SPHeRE events, overseeing content creation, promotional campaigns, and stakeholder communications. After completing this Master's from the UCC, he worked with Tricel Group Killarney as Graduate Marketing Executive, where his role is primarily in Web Development and Digital Marketing. Content Management & Marketing, Social Media marketing, SEO, UI/UX, etc. In his last full-time job role as Deputy Manager Marketing, he was responsible for Digital Marketing & ORM, Brand Strategy, Content Marketing SEO/SEM, Brand Vision Plan, Innovation Funnel & Marketing Communication development for two of Raymond Apparel’s iconic brands under group Raymond Limited. He has strong experience in offline and online marketing to develop a Brand Image and Promotion to achieve a dominant share of the market. He is also proficient in market development for low-penetration categories, developing engagement platforms for brands, and deploying expertise across Digital, Print, Outdoors, and on-ground activation. During his work experience, he has adeptly worked for Brand Management, ATL/BTL, Brand Strategy, Media Strategy, Digital Marketing Strategy & Execution, Social Media Marketing Tools & Techniques, Search Engine Marketing strategies & execution, Trade Marketing, Sales Promotion, In-Store Visibility, and Trade Promotions activities.