Sumit Banerji
Creative Director at Brandbajade.Com
Based in India
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Seniority
Director
Department
Advertising & Marketing
Location
India
Industry
Advertising Services
Company size
24
Contact information
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s•••••••@brandbajade.com
Phone
5 credits+91 ••• •••• ••••
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Background
About Sumit Banerji
Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep." Scott Adams,'The Dilbert Principle' US cartoonist (1957 -) Believing the above, I started my career in Advertising with Anthem (now TBWA), then moved on to Bates India (formely called Clarion), Ushak Kaal, Dhar & Hoon and have worked as an Independent Consultant on many accounts. Work involved print media, audio-visuals, films, etc The Birla Yamaha generators print ad campaign won Asia -Pacific adversitising award in Following that few of my work have been recognised. The challenge of being creative hasn't been easy as I handled FMCG brands, apparels, automobiles, phones, consumerables & durables and more. I bring with me : • Strong creative background • Experience in planning, design and implementation of integrated marketing campaigns for consumer brands • Innovative thinking and marketing concepts • Facilitate work with diverse clients and provide support for account managers • Management and mentoring of creative team Specialties: Strategic thinking, planning, logo designing & brand building, marketing through creative innovations
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