Sumit Mahuley

Background

About Sumit Mahuley

Results-driven and experienced Digital Marketing Professional / Performance Marketing Specialist with a proven track record of planning, executing, and optimizing successful digital marketing campaigns. Adept at utilizing a data-driven approach to drive brand awareness, increase online visibility, user acquisition & retention and achieve business objectives- Developed and executed performance marketing strategies to drive brand awareness, user acquisition, and revenue generation- Managed and optimized performance campaigns across various digital channels, including search engines, social media, display advertising, and affiliate marketing- Conducted thorough market research and competitor analysis to identify target audience segments and optimize campaign targeting- Utilized data-driven insights to track and analyze campaign performance, generate actionable insights, and implement data-driven optimizations- Monitored key performance metrics, generated performance reports, and provided actionable recommendations for campaign optimization- Collaborated with cross-functional teams, including creative and development teams, to ensure cohesive brand messaging and user experience- Managed budgets and allocated resources effectively to maximize ROI- Utilized A/B testing and conversion rate optimization techniques to improve campaign performance and drive higher engagement- Stayed up-to-date with industry trends, emerging technologies, and best practices in performance marketing to drive continuous improvement- Led a team of marketing professionals, providing guidance, mentorship, and fostering a collaborative work environment.