Sumit Narain

Background

About Sumit Narain

A transformational & result-oriented marketing professional with an exceptional track record of achievement in conceiving & implementing ideas that fuel global marketplace presence through effective External Relations, Public Affairs, Marketing, Market Research, Brand Awareness & Strategic Communication Key Highlights- Global Business Expansion & Management Leader, offering over 18 years of success in leveraging innovative approaches for driving high gain marketing, branding & communication, external and public affairs engagements at the international level-Europe & APAC - Innovation-focused Marketing Communication Professional, with success in transforming internal communication through Strategic Planning, Brand Mgmt, Market Research & Analysis, Communication Strategies, Products & Promotional Events - Track record of devising, planning & implementing 360-degree approach strategies; adaptive to new trends for Traditional & Digital Media and exploring new mediums for achieving employer brand awareness objectives - Brand Change Agent, championed branding strategies and global product launch campaigns using updated communication channels & marketing tools to augment brand visibility - Exhibited skills in developing a creative vision and marketing platform for transforming a nascent brand into a leading one through market/competitor analysis, strategic planning and creating an effective brand architecture - Skilled in analyzing consumer insights & perceptions, ascertaining target audience, and devising best way in the most cost-effective & flexible manner with a different set of communications - Collaborated with cross-functional teams & external/internal agencies on product value propositions, marketing communication for projects by selecting the best vendors & communication partners - Initiated 360-degree multi-channel integrated brand campaign for Northern Ireland region to increase visibility and turnaround in perception which helped in increasing acceptability amongst TG by 30%- Successfully directed many global campaigns from conception till launch to generate awareness and brand preference for many reputed clients A go-getter with an optimistic and determined approach towards achieving the goals in timely manner. Constantly leveraging diverse methodologies in order to bring about a reduction in costs, optimization of resources and enhancement of quality and revenue generation. A versatile go-getter with an insatiable drive for success and a whatever-it-takes philosophy.