Sumit Pawar
Search Engine Optimization Specialist - Leading B2b E-commerce Platform for Scrap Materials at Scrapc Marketplace
Based in India
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Seniority
Other
Department
Other
Location
India
Industry
Internet Marketplace Platforms
Company size
10
Contact information
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s•••••••@scrapc.com
Phone
5 credits+91 ••• •••• ••••
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Background
About Sumit Pawar
I'm Sumit Pawar, a passionate and results-driven professional with a postgraduate degree in MBA Marketing and advanced training in Digital Marketing. With 2 years of hands-on experience in eCommerce platforms and Local SEO, I specialize in driving organic growth and maximizing online visibility. Currently, I leverage my expertise as an SEO Specialist at Scrap Marketplace[ E-Commerce ]and ShineandGlowGroup, where I develop data-backed strategies to boost traffic, engagement, and brand authority. Key Achievements & Expertise: Organic Growth: Scaled organic traffic from 3K to 45K and slashed bounce rate from 75% to 39% through targeted on-page and technical SEO optimizations. Technical SEO: Resolved critical issues like static URL removal, pagination errors, canonical misconfigurations, and missing metadata, enhancing crawlability and indexability. Authority Building: Improved Domain Authority (DA) from 2 to 16 and Page Authority (PA) from 12 to 23 purely via on-page SEO, while eliminating spam links. Local SEO & GMB Dominance: Ranked Madhavan Solar Dealers in Top 5 SERPs for cities like Botad, Rajkot, Bhavnagar, and Amreli through GMB optimization. Launched and ranked Quice Mobile Repairing Services (Undri, Pune) in Top 3 via GMB + website synergy. WordPress & eCommerce SEO: Built and optimized sites like Shine and Glow (scrap materials marketplace), driving organic visibility through on-page refinements and backlink cleanup. Core Skills: Technical SEO: Audits, canonical/301 fixes, XML sitemaps, crawlability, and performance optimization. On-Page SEO: Title/meta optimization, content structuring, header tags (H1-H6), and internal linking. Local SEO: GMB setup, citation building, and geo-targeted content strategies. Analytics: Google Analytics, Search Console, and keyword research (Ahrefs, SEMrush, Keyword Planner). I thrive at the intersection of data, strategy, and execution, turning SEO insights into measurable business outcomes. Let’s connect to discuss collaborations or how I can elevate your digital presence
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