Sumit Uppal

Background

About Sumit Uppal

As a digital growth strategist with 11+ years of experience, I specialise in building and scaling paid and performance marketing systems engineered for measurable ROI. My expertise lies in data-driven strategy, audience segmentation, and full-funnel optimisation to drive qualified traffic, reduce CAC, and improve LTV across verticals. I’ve led multi-channel campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn Ads, and programmatic platforms, managing large-scale budgets and acquisition pipelines for high-growth startups, global brands, and D2C businesses. My work is anchored in performance — not vanity — with a deep focus on attribution, revenue contribution, and scalable optimisation frameworks. My approach includes: Building high-conversion paid media funnels across search, social, and display Structuring and testing dynamic creatives and messaging variations to improve CTR and ROAS Developing intent-led audience clusters using first-party, behavioural, and contextual data Implementing event-based tracking, conversion APIs, and server-side tagging for enhanced attribution Running structured experiments (A/B and multivariate testing) to optimise campaign performance Beyond execution, I also: Define channel-specific KPIs and build reporting dashboards using GA4, Looker Studio, and platform-native tools Lead performance reviews with founders, growth leads, and senior stakeholders Manage media buying partners, ad operations, and creative agencies Guide teams on growth architecture, conversion strategy, and scaling playbooks I bring a blend of strategic oversight and hands-on execution, bridging the gap between performance marketing and real business outcomes. Whether it’s launching a product, improving acquisition efficiency, or expanding into new markets — I make every marketing dollar count. If you're building or scaling a business and need performance to match ambition — let’s connect.