Sumukh Dalal

Background

About Sumukh Dalal

Hi, I'm Sumukh. I spend my days figuring out why people think the way they do and building tools that make that process less painful for other researchers. The story: After 14+ years in market research, I got tired of watching brilliant researchers waste hours on clunky software and overcomplicated processes. So I decided to fix it. What keeps me busy: Building ResearchRoma Analytics from scratch, where we're creating research tools that actually make sense. Think surveys without coding headaches, panels that deliver quality responses, and analytics that don't require a PhD to understand. The interesting part: I'm obsessed with understanding human behavior not just for work, but everywhere. I notice patterns in how people shop, what makes them change their minds, and why some ideas spread while others don't. It's like being a detective, but for everyday decisions. What I've learned: Most "innovative" research tools aren't built by researchers. That's the gap we're filling by creating what we actually wish existed when we were struggling with survey platforms at 2 AM. Random fact: I love driving through new cities just to observe how different places do business. There's always something unexpected to learn about consumer behavior. Random fact: I love driving through new cities just to observe how different places do business. There's always something unexpected to learn about consumer behavior. Let's connect if: You're curious about human behavior, frustrated with research tools, building something interesting, or just want to share stories about entrepreneurship and the weird world of market research. Always up for conversations about what makes people tick.