Sun Lee
VP of Design & Trend at Rothy's
Based in San Francisco, United States
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Seniority
Other
Department
Other
Location
San Francisco
Industry
Retail Apparel and Fashion
Company size
321
Contact information
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s•••••••@rothys.com
Phone
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Background
About Sun Lee
CREATIVE DESIGN LEADER As a leader, I champion creativity, collaboration, and clarity. I build inclusive, empowered teams that thrive on accountability, shared vision, and a culture of curiosity. I believe in mentoring talent, embracing change, and fostering a positive and resilient design environment. I value diversity of thought, celebrate wins and failures equally, and lead with integrity and empathy. My global planning skills and organizational discipline allow me to meet complex timelines while keeping the team inspired and focused. TREND & CONCEPT DEVELOPMENT I’m a passionate design leader with end-to-end expertise in product creation and a sharp commercial eye. I specialize in identifying and translating emerging trends—across color, fabric, and pattern—into compelling concepts that drive innovation and seed successful product launches. My work balances creativity with technical and financial consideration, ensuring seasonal assortments meet both brand vision and business goals. I communicate ideas through impactful, clear, and visually engaging presentations. BRAND & PRODUCT VISION I bring a future-facing yet grounded perspective to building brands. I draw inspiration from brand heritage, global culture, and historical references to create consumer-driven storytelling that’s both strategic and authentic. My process thrives on iteration, vendor collaboration, and material innovation—all while staying cost-aware. I have deep knowledge of fit intent and product development, and have successfully built fit equity through consistent block strategy and quality standards.
Decision-makers
Other people at Rothy's
- KKManager
Kendra Kaywood
Store Manager · Operations
- JMOther
Jessica Mikesell
Senior Design Manager of Womens Footwear Design · Other
- MJOther
Mary Jelincic
Associate People Operations Manager · Other
- JGOther
Jamie Gersch
Chief Marketing Officer · Other
- KWOther
Kristen Wheeler
Director, Commercial Planning and Content · Other
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