Suneth Senadheera

Background

About Suneth Senadheera

I’m a Senior Marketing Professional with over 16 years of proven experience in driving digital transformation, brand innovation, and sustainable marketing strategies across fintech, banking, and digital platforms. Currently, I serve as the Assistant General Manager – Marketing & Sustainability at Citizens Development Business Finance PLC (CDB), where I lead integrated marketing strategies that strengthen brand equity, fuel business growth, and elevate customer experiences. I've played a pivotal role in the development and evolution of patpat.lk digital platform generating high volumes of marketing-qualified leads, increasing monthly digital revenues, and driving app downloads and user engagement — disrupting traditional financial ecosystems through data-driven, customer-centric innovation. My passion for sustainability is deeply embedded in my work. By aligning ESG principles with brand and customer engagement strategies, I’ve contributed to enhanced corporate reputation and improved customer interactions. Beyond my corporate responsibilities, I proudly serve as a Visiting Lecturer at the Sri Lanka Institute of Marketing (SLIM), where I guide and mentor future marketers on digital strategy, Social Media management, brand development, and integrated campaign execution. Key Highlights: Strategic Marketing Leadership – Driving the overall brand and marketing strategy across digital and traditional channels Digital Growth & Monetization – Scaled patpat.lk, contributing to strong conversion rates and launched patpat.lk 2.0 with enhanced digital commerce capabilities Sustainability Integration – Embedded ESG into CDB’s brand and communication strategy, improving customer trust and loyalty Leadership & Impact – Manage a $4M+ annual marketing budget, leading high-performing, cross-functional teams to exceed KPIs Let’s connect if you're passionate about fintech, digital innovation, sustainable growth, and building brands that make a difference. Email: sunethchanaka@gmail.com Phone:+94 775 878 774