Sung-A Lim
Senior Product Manager at Barclays Consumer Bank Europe
Based in Hamburg, Germany
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Seniority
Manager
Department
Sales & Business Development
Location
Hamburg
Industry
Banking
Company size
121
Contact information
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s•••••••@barclays.de
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Background
About Sung-A Lim
PERSONAL SUMMARY: Innovative and self-directed marketing professional with extensive experience in partnerships, loyalty marketing, business development, brand management and digital marketing. SKILLS & CAPABILITIES - Partner acquisition including contract negotiations - Recognized subject matter expert to train, develop and mentor partnership marketing team - Driving incremental revenue - Member acquisition through marketing campaigns and program initia - Driving loyalty and member retention through exclusive “money-can’t buy” member events KEY ACHIEVEMENTS & KEY EXPERIENCE - Assessment of financial products for market entry including analysis of business model, risk assessment, part of strategy team and decision to launch or decline the project - Working on strategic programs to engage partners in building an ecosystem for reciprocal benefits - Managing partner marketing campaigns, the highest driving US$ 32M (average US$ 10M) to hotels in Asia Pacific exceeding average results by over 200%- Managing complex projects including system integration with partners
Decision-makers
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Dennis Mathew
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Manuel Aachte
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David Maltzahn
People Advisory Partner - Barclays Consumer Bank Europe · Human Resources
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