Sunit Sheth

Background

About Sunit Sheth

Through my position as a Director of Scion International, I have a multi-faceted and wide reaching scope of responsibility. I currently head Scion's Premium Fragrance, Marketing, eCommerce and NPD divisions globally. In addition, I manage our America's division with a key-focusing on driving our global premiumisation agenda brands. I recently globally launched Maison de l'Avenir (House of the Future)- Fine Niche Fragrances. This is the first fragrance brand to be crafted by AI, a brand that offers a unique fusion of Eastern opulence, with Western elegance. Scion International is a global manufacturer, distributor & marketer of a wide range of perfume, beauty, personal care & colour cosmetics brands. Our brands are sold in over 80 countries, through either fully-fledged sales & distribution companies, 3rd party distributors or direct-to-retail set ups. From a brand-perspective, we are focusing heavily on the development, marketing and launch of a range of niche fragrances, innovative natural, vegan and clean beauty brands across the world using our wide global distribution network.