Sunny Bhat

Background

About Sunny Bhat

In my career of more than 14+ years, so far I have been involved in Trade Marketing / Brand Communications- ATL. BTL, Digital Marketing, PR, Vendor management, Product Training & Much more. with different organizations, regions & industry Employment Synopsis Designed, Executed & measured various Campaigns’ and tactical Strategies to push the product through Retail channel network and help them Liquidate the same in quickest possible time through various Trade and Consumer offers - Planned, designed, executed and measured -Various campaigns for both ON/Off retail for enhancing Market / Retail share, Customer satisfaction customer product knowledge through various platforms: o live product Demonstrations and consumer activations Exhibitions, society activations, Mall activations, Road shows. Retail display contest, Consumer tasting sessions, Blind testing sessions) Concentrated hugely on both off & on retail promotions in collaboration with trader partners to enhance consumer footfall at retail stores - Developed various innovative and cost effective POS merchandise – Lit-Signage’s, Paper POS, Product Display racks – Banners etc - Hands on Experience in Product launches, Cross brand promotions, Sponsorships, and Media negotiations for ATL & BTL activities - Hands on Experience in conceptualization & Implementations of Trade Schemes KPI’s, FTS programme etc. for increasing sales volumes - Designed executed and measured various Brand/Product / USP / Customer service/ related Campaigns, awareness programmes, & Trainings mainly by o Live Product Demonstrations, Tasting sessions, Blind tasting, Product display schemes and other various consumer activations etc to enhance the overall Brand experience.