Sunny Freeman

Background

About Sunny Freeman

I bring 15+ years of experience at the intersection of journalism, marketing, and strategic communications—transforming complex ideas into compelling narratives that move people, protect brands, and drive results. From leading national newsrooms to shaping the voice of one of Canada’s most trusted professional associations, I’ve built a career on clear thinking, decisive action, and creative problem-solving in high-stakes environments. Currently at CPA Canada, I lead enterprise-wide communications and marketing, steering the organization through transformation with a focus on brand reputation, executive visibility, and stakeholder trust. In 2024, I helped double our media coverage, triple LinkedIn engagement, and quadruple website traffic—all while building cross-functional alignment and message clarity. This work earned three top honours, including Global Brand and Communications Campaign of the Year at the International Accounting Awards and two Canadian Public Relations Society awards. I specialize in-Executive communications & thought leadership -Crisis and reputation management -Integrated brand, digital and content strategy -Internal communications and culture transformation