Sunny Sen

Background

About Sunny Sen

Hello and thank you for visiting my profile. I, Sunny Sen, from Indore(India). I am a post graduate in Information Technology(M.Sc) from DAVV. People used to say that I'am a highly innovative and motivated team player with an ambition to work on a global marketing and operations strategy. I have more than 9 years of experienced & driven marketing automation and operations to manage Marketing Automation and Salesforce with a powerful understanding and handling lead Nurturing programs, lead scoring models, data management, sales and marketing alignment, on-boarding of marketing automation platforms like Marketo, and integration with other third party platforms- CRM/marketing automation integration & optimization - Integration of Marketo with third party tools like Salesforce, GTW, Power BI and Google analytics etc- Immense expertise in multiple tools like, Marketo, SFDC, Pardot, Hubspot & Certain etc- Build segments and scoring models to target customers and prospects based on subscription status, interest & behaviour - List hygiene and Cohort analysis for personalized targeting and normalization of data values across base - Campaign Measurement/Analysis, to optimize future campaigns- Post E-mail Analysis and recommendations: How to improve open rates and Click through rates, how to decrease bounce back and unsubscribe rates etc- Designing visuals for emails, landing page and templates.