Sunpreet Singh

Background

About Sunpreet Singh

I’m a product & business professional currently driving growth for embedded insurance products at Paytm, with over 5 years of experience across product management, customer lifecycle strategy, data analysis, and go-to-market execution. At Paytm, I lead high-impact initiatives across 9 core payment journeys—embedding contextual insurance offerings by blending market research, user insights, and experimentation. I’ve worked closely with cross-functional teams to co-own the product roadmap, define GTM strategies, and optimize performance via funnel diagnostics, A/B testing, and customer segmentation. A few wins I’m proud of: Grew insurance penetration from ₹50L to ₹1.5Cr/month through product iterations & campaign targeting. Improved funnel completion by 8% in standalone health insurance journey by identifying and eliminating UX friction. Ran structured experiments (CTAs, copy, design) that doubled conversion rates and achieved 20% peak penetration. Collaborated with legal, finance, and compliance to ensure scalable, regulation-aligned launches. Prior to Paytm, I was a Product Analyst at VMock, where I helped shape the roadmap and enhance AI-driven career tools used by global universities. I also handled client launches and ran support process improvements that cut resolution times by ~20%. My foundation in Computer Science and an MBA from XLRI (Marketing & Ops) help me bridge the gap between tech, business, and user behavior. During my time at XLRI, I interned with BYJU’S and Nestlé, working on product analytics, KPI benchmarking, and primary research using tools like SPSS. Beyond work, I’m passionate about sports and leadership. I captained inter-B-school cricket tournaments, organized multi-sport events, and closed high-value sponsorship deals—all of which sharpened my people, planning, and hustle skills. Core Skills: Product Strategy, Roadmapping, SQL, A/B Testing, User Research, Funnel Optimization, Go-To-Market, Lifecycle Campaigns (CleverTap), Compliance, VOC, PRD/BRD Writing, Stakeholder Management