Surag P.
Co-founder, Tech & Innovation at Asnd
Based in Bengaluru, India
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Seniority
Other
Department
Other
Location
Bengaluru
Industry
Retail Apparel and Fashion
Company size
2
Contact information
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s•••••••@asndsports.com
Phone
5 credits+91 ••• •••• ••••
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Background
About Surag P.
I’m an experienced IT professional with over 18 years in Information Security, Data Analytics, and Startup Leadership. I focus on creating user-friendly solutions. Currently, I’m the Co-founder and Tech Lead at ASND Sports, where I spearhead the design, UX, and customer success strategies for ASND MatchPlay — India’s first gamified tennis match tracking and analytics app. From concept to viral adoption, I’ve driven product innovation that bridges technology and sports, making performance analysis engaging and accessible for Indian junior tennis professionals. My career includes both corporate tech and entrepreneurial projects. I’ve led information security initiatives at Cisco and co-founded startups like Bakbon Networks, which focuses on cloud security, and DiamondGifter.com, recognized as one of India’s Hot 100 tech startups. I excel where technology, strategy, and customer experience meet. I have strong skills in UX design, digital transformation, business intelligence, and making decisions based on data. Outside of work, I’m a professional tennis player, a father to a wonderful girl, and a lifelong learner driven by curiosity and creativity. If you want to collaborate on innovative tech, sports analytics, or customer-centered digital products, let’s connect.
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