SURJEET KAUR

Background

About SURJEET KAUR

A marketing professional with 12 years of experience in Marketing in various sectors. Strategizing marketing initiatives keeping in mind company objectives and brand standards. Focused with a comprehensive knowledge of Digital marketing offline Marketing Brand Management and Product Development. 1)Marketing (offline & digital) & Brand Management • Developing integrated media strategy and ensuring it's deployment in a appropriate manner across various platforms including ATL BTL Digital and Events. • Designing media campaign creatives. • Competitor analysis and new product development • Brand Development and design brand guidelines. • Setting & controlling Brand Parameters in order to maintain uniformity & values. • Using digital media for brand promotion and sales through Website Social Media Blogging Google Adwords and SEO • Organizing Events and Activities 2) Retail Operations • Setting Business & Standard Operating Policies. • Managing pre-opening opening and post opening operations of the retail outlets • Monitoring Secondary Sales & Tertiary Sales • Developing Training Materials for staff and Training staff Also pursued media activities & directed short promotional films for organisations. Specialties: ATL & BTL Marketing Digital Marketing Brand communication Brand Management Retail Operations Visual Merchandising