Susan Baughman
Marketing Director at Shefi
Based in New York, United States
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Seniority
Director
Department
Advertising & Marketing
Location
New York
Industry
Retail Luxury Goods and Jewelry
Company size
23
Contact information
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s•••••••@shefidiamonds.com
Phone
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Background
About Susan Baughman
Results-driven Marketing Director with over four years of experience leading strategic initiatives at the International Gemological Institute (IGI). Renowned for my ability to develop and execute long-term marketing strategies that align with business goals, I excel in both creative direction and analytical decision-making. I bring an expertise in digital marketing, brand management, and customer-centric campaign development, ensuring consistent and impactful messaging across all platforms. My leadership style is characterized by motivating cross-functional teams, managing diverse agencies, and driving results through collaboration. I am adept at managing budgets to maximize ROI, staying ahead of industry trends, and continuously innovating to meet the evolving needs of the market.
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