Susan Bernstein

Background

About Susan Bernstein

I take pride in rolling up my sleeves and diving in to discover new ways to solve old problems and new challenges. I have developed a unique blend of technical and marketing acumen by orchestrating strategic programs that define markets, drive brand awareness, increase client demand, retain client loyalty, and increase profits. My skills and experience include:* Customer first approach with emphasis on understanding unique customer needs and developing value propositions that drive success * Market definition and segmentation that refine field of target customers * Research (primary and secondary) to develop and validate buyer personas and buyer journey maps * Go-to-market plans that align customer needs with corporate goals * Designing and delivering impactful, personalized customer events * CEB (Gartner) Challenger Selling Model trained to create assets based on disruptive insights.* Integrated marketing strategies that create a consistent brand image across channels, locations and industries * Sales enablement initiatives to empower sales associates with best-in-class content, resources and practices * Salesforce CRM, content management and marketing automation solution experience