Susan Mathen
Co-founder & Strategy Director at Hue & Why
Based in Bengaluru, India
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Seniority
C-Team
Department
General Business & Management
Location
Bengaluru
Industry
Business Consulting and Services
Company size
2
Contact information
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s•••••••@hueandwhy.com
Phone
5 credits+91 ••• •••• ••••
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Background
About Susan Mathen
I'm a brand strategist with 19 years of advertising, consumer insights, trendwatching and design strategy experience across India and Singapore in Ogilvy, JWT, Grey & Leo Burnett, and have been the recipient of effectiveness awards like the Effies, WARC Asian Strategy Awards, etc. I have co-founded Hue & Why, a brand strategy & design studio that builds brand with depth, clarity and long term value. We bring together our professional experience in building brands, and a deep passion for design & colour semiotics. Over the past few years, I have collaborated with agencies like DY Works, Space Doctors, Wieden + Kennedy, Toaster and VCCP, acting as a brand strategy consultant. This has been an enriching experience - leading strategy projects for agencies in India, London, Singapore and Vietnam on brands like Google Pay, YouTube, Visa, Bumble, Ola EV, Oppo, etc. Previously, I was the regional strategy lead AAIMEA at Grey, Singapore for Pantene/P&G. I led all planning projects, briefs, insight development, research supervision for the region, with the key focus on India and South East Asia
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