Susan Rose

Background

About Susan Rose

My name is Susan Rose and I'm the Vice President of Strategic Marketing and Advisory Services for GovExec. As a strategic marketing leader, I have a passion for helping B2G and B2B organizations tell compelling stories that drive action. I specialize in translating complex ideas into clear, persuasive messaging that resonates with decision-makers.My experience spans brand messaging, go-to-market strategy, and content development, with a strong foundation in research and audience insight. I lead messaging research projects, moderate focus groups, and conduct stakeholder interviews to uncover what truly matters to customers. I work closely with analysts, subject matter experts, and executives to shape messaging and thought leadership that differentiates and delivers results.Whether I’m hosting a brainstorming session, presenting at an industry event, or advising a client on strategy, I bring energy, clarity, and a collaborative spirit. I'm especially passionate about marketing that makes a difference—campaigns that support mission outcomes and improve the customer experience.My expert credentials: I’m an award-winning copywriter and content marketer. I have 30 years of experience in all things marketing. I have a B.S. in Journalism and an M.S. in Urban and Environmental Policy. I worked in the private and public sectors leading result-focused communications campaigns. I have expertise in B2G and B2B.This range of experience and expertise gives me a unique perspective that helps me help my clients get comfortable (even excited) about being more visible.Specialties: article writing, journalism, thought leadership, email marketing, writing, copywriting, strategy, sales funnels, market research, focus group moderating, in-depth interviews, messaging developmentLet’s connect if you’re working at the intersection of strategy and storytelling.