Susan Scambray

Background

About Susan Scambray

Health and wellness executive with expertise in ecommerce, marketing, and product development across integrative wellness brands. My background spans digital marketing strategy, conversion optimization, and campaign management that delivers measurable ROI. I create cohesive brand experiences across digital touchpoints while developing products that meet real market demands. My marketing approach combines data-driven analytics with compelling storytelling to build brand loyalty and drive customer acquisition. I also bring unique end-to-end experience in supplement development, taking brands from concept and formulation through branding, packaging, ecommerce, marketing, and fulfillment. Passionate about using digital platforms to transform how people discover and engage with products that enhance their wellbeing.